uplivepassProduct

Painless service transition by minimized integration effort for live and VOD contents

KDDI ✕ PIA's uP!!!LIVEPASS

Background

uP!!!LIVEPASS is a Japanese ticketing service, operated by KDDI—one of the top three telecom operators in Japan, and PIA—the biggest ticketing company in Japan. The platform provides a premium experience of live music event, theatre performance, and other exclusive VIP events. In 2018, uP!!!LIVEPASS hoped to achieve vertical integration through adding video streaming services of live concerts (Live Streaming) and video playback (VOD), enriching users’ entertainment life.

Challenges

In view of expanding business of paid-subscription service, uP!!!LIVEPASS aimed to diversify its product offering with more attractive and premium contents. Live music event streaming was priority to enable such possibilities. The new product was set to be released along with a music festival, and a stable yet lightweight solution is critical to the success of product launch.

Solutions

KKStream assists uP!!!LIVEPASS in integrating the latest linear and VOD streaming technology into its platform. We provided the following solutions:

linear streaming

Linear Streaming

KKStream provided live service of transcoding, adaptive streaming, and operation support, ensuring smooth live event experiences.

transcoder

Transcoder & DRM

KKStream transcoded uP!!!LIVEPASS’ videos into a digital format compatible with a studio-approved DRM system, ensuring full protection for copyrighted content.

player

Player

KKStream implemented a customized web player page compatible with both mobile and PC, expediting uP!!!LIVEPASS’ go-to-market timeline.

Results

A successful integration of uP!!!LIVEPASS product with KKStream’s services was firstly proven by the 8-hour long nonstop live events for 3 consecutive days. The video service launch has expanded uP!!!LIVEPASS’ product offering in addition to ticketing and enhanced user experience as a whole.