It’s obvious that video is no longer just an entertainment buzzword only for major OTT players like Netflix, and Hulu. According to Statista, the video streaming market in the Asia-Pacific region was valued at around 10.35 billion U.S. dollars in 2020. And it’s estimated to grow at a compound annual growth rate (CAGR) of 21.8%, and the region’s market was projected to reach around 74.64 billion U.S. dollars in 2030. What’s worth mentioning is that nearly 50% of the market share is attributed to the enterprise segments due to the increasing use of video streaming services by enterprises for training and consulting, according to Grand View Reseach. You can refer to another article of ours for more information about the state of video solutions in corporate communication.
In this article, we will go through different scenarios of enterprise video streaming and the best practices of enterprise video streaming. If you are interested in using enterprise video platforms for corporate communication, you shouldn’t miss it.
When to Use Enterprise Video Streaming
Professional-grade video streaming solutions come with certain features that can help improve the viewer experience. They also provide content management systems that let businesses customize video players, content quality, sharing features, and more. As a result, companies can now make their video content available anywhere in the world, or limit their reach according to regions.
Video streaming solutions generally cater to two main categories: internal and eternal users. Through access controls, enterprise video streaming solutions can also finely tune access, granting or limiting videos internally to specific departments or teams, and reducing risks of insider threats. Whether the streaming service is being used for internal communications, corporate sales, training purposes, or all of the above, the most common uses for streaming services include the following.
● Internal Communications
Streaming services used for internal corporate communications can empower a hybrid workforce, making teams more fluid and dynamic. The ability to work, buy or learn remotely also results in far fewer missed days or downtime. Internal enterprise streaming is ideal for company events or meetings, for long-distance collaboration, as well as these common needs.
- HR onboarding of new staff and continuous video training of veteran staff.
- Townhall meetings or ‘all-hands on deck’ meetings among staff.
- Certain corporate events, such as meetings with investors.
- Making company-wide announcements.
- Remote content collaboration.
● External Communications
Sales and Marketing depend on your external streaming services. Events can be tailored through branded promotion. Knowledge-sharing regarding products or services can be better promoted, including being embedded into other video content. External streaming services are most commonly used to provide the following.
- ● Product or service-related videos and online advertisements.
- ● Knowledge-sharing of niche content with students or clients.
- ● Large-scale commercial events, trade shows, and webinars.
- ● Promotion of videos and sharing through social media.
Cost Savings from Streaming
Streaming platforms, like all smart technology, require a significant initial investment into hardware. Afterward, the cost savings potential is only second to its profit-making potential. Imagine being able to reduce travel times or regular commutes for staff meetings, or fine-tune training sessions, for greater efficiencies. While for its sales potential, enterprise streaming lets companies reach audiences clear across the world.
Streaming solutions are very much a game changer for content media and communications. In studying the effects of streaming services within industries globally, IBM discovered the following.
By training sales teams via streaming video each month instead of inside classrooms, one furniture manufacturer operating in over 100 countries saved half a million dollars.
Another manufacturer who spent $50K to live-stream a product and promote it with online advertisements attracted 15,000 unique viewers and generated three times more prospects at nearly one-third the cost of of their typical trade show, a $180K cost where 15 staffers could interact with just 5,000 visitors.
IBM notes that saving even one hour per day for a salaried or hourly employee who costs $100 per hour translates into $25,000 in savings per employee, per year. IBM also provides the following simple formula for companies to assess the cost benefits of internal streaming services.
Streamline meetings: avoid commute/travel time_____ # people x ____avg. hours saved x _____avg. hourly salary and/or ______avg. travel cost avoided = $_______ total savings.
In documenting video’s growing influence online and on society through social media, IBM notes that video content is “projected to make up as much as 82% of all internet traffic by 2021.”
What Types of Video Communications are Most Popular in Enterprise Streaming
As enterprise streaming solutions continue to grow in scope and scalability, listed among the most popular forms of video communications currently available are the three followings.
● Live Streaming
Companies today use professional streaming services to stream video content live, anywhere in the world. This is ideal for events, classes, video training, meetings, and more. Live streaming is growing so rapidly that Bloomberg, highlighting a market research report on streaming, expects the live-stream market alone to grow to $4.26 billion by 2028.
Video on demand (VOD) technology delivers movies, television shows, and video content to audiences for immediate viewing. This type of technology has grown in popularity because it lets viewers access the content they want to watch, during the time they have available. Some of the types of VOD include Subscription VOD, Transactional VOD, and Advertising VOD.
For most businesses, the future of professional streaming services lies in a hybrid combination of both live streaming and VOD services. KKStream BlendVision expert in streaming technology to customize streaming platforms, allowing for a combination of live streaming, OTT and VOD services. Businesses can live stream pre-recorded videos for perfect event planning or record the live stream for reuse.
Corporate Communications: Video Streaming Best Practices
When it comes to corporate communications, it’s important to keep some key factors and benchmarks in mind when setting up a professional streaming service.
- Security. Video streaming platforms require robust security features such as access controls so that your content is seen only by those authorized to see it, and sensitive data such as credit card information remains protected.
- All-Device Video Players. This makes it possible for your clients to see and access your content from a range of available devices–laptops, tablets, mobile phones, or desktop computers. All-device players will calibrate content based on an adaptive bitrate speed, allowing for a variety of internet browsers, operating systems, internet speed, and other individual factors.
- White Label Branding. This premium feature means that clients watching your video content on your streaming platform will not be loaded down with logos or interruptions from your internet service provider. Instead, your personal corporate branding alone should shine through.
- Simulive. This refers to Simulated Live, (or VOD-to-Live), a way for content or webinars to appear live rather than pre-recorded. In this way, your content can ‘go live’ automatically, to be streamed across different timezones.
KKStream strongly recommends choosing a video platform that has one single centralized content management system, to streamline operations and remove unwanted hassles. Your streaming service should provide a high degree of flexibility in integration so your platform works smoothly with other existing corporate tools, such as your organization’s SSO. You will also want to make sure your streaming service provider can stream your content across borders.
KKStream’s Expertise in Enterprise Video Streaming Solutions
As the premier streaming service for the APAC region, KKStream has transcoded more than 12 million minutes of content in a single year, supporting 10 million-user streaming levels, while operating high SLA service contracts. In addition to our infrastructure, KKStream also provides:
- ● Real-time dashboard analytics to track content and provide insight on events or performances.
- ● Flexible third-party software integrations, including with brands Zoom, AWS, and Azure.
- ● Machine Learning (ML) and AI streaming solutions to automate and optimize viewing experiences.
- ● Hollywood-grade DRM security to protect from piracy, plus Geo-fencing and Paywalls.
- ● Hybrid streaming such as Auto-Live2VOD, allows your content streams to be revisited and resold even after a live event ends.
- ● Lightning-fast encoding speeds with a 0% error rate so you can save your bandwidth without reducing video quality.
- ● 24/7 technical support for questions or troubleshooting.
KKStream can give your team expert video training, video streaming guidance, analysis, and strategic planning. Our corporate communications and development services include cloud-based media streaming, platform integration, applied market research, and media consulting services.
There’s a reason why KKStream has become the industry leader for enterprise streaming solutions. Schedule a consultation to start your streaming service. It’s the future of content.